Guests scan a QR code at the bar, score each wine from 1 to 10, and keep their notes in a free journal that holds on to your branding.
You get a flight you can change between seatings, and the first honest read you have ever had on which pours actually land.
Free plan, no card required · Pro $19.99/mo with a 14-day trial
A guest who genuinely loved the Cabernet Franc cannot reliably tell it from the Cabernet Sauvignon an hour later. The sheet they were handed has a pen mark next to something, or nothing at all, and it goes home in a tote bag and out with the recycling that weekend.
You waive the tasting fee on a bottle and the guest leaves happy. But the club — the thing that actually carries the year — depends on a conversation someone had to start while pouring for eleven other people. Nothing in that guest’s pocket mentions it again.
A lot sells through, the new release comes on, a barrel sample goes into the Saturday lineup. The printed sheet is wrong the moment it comes off the printer, so staff correct it verbally, guest by guest, all weekend.
Cases out the door tell you what your staff recommended well. They do not tell you that the Grenache quietly rated higher than the flagship all spring, or that the reserve pour everyone talks about is scoring a 6.
The standard flight, the reserve flight, the club pickup, the private group at two o’clock. Each one needs its own paper, and each one drifts out of date on its own schedule.
Someone falls for your Syrah in September. In November they are ordering wine for a table of twelve and cannot remember your name, only that it was the place with the long gravel drive.
Swap the Cabernet Franc for the new release between seatings. Add the barrel sample Friday and pull it Sunday night. The menu updates instantly and the QR code on the card never changes, so the tent card you already printed stays correct for the life of the tasting room.
Each pour gets a 1–10 slider in half-point steps and a notes field. It gives guests something to do between sips, and it is the moment they start paying real attention to what is in the glass instead of nodding along.
A club or mailing-list button sits at the top of the menu, and per-wine purchase links sit on each card. When a guest saves the flight, all of it saves with it — so the ask is still in their hand in November, not just at the bar in September.
Average scores per wine, QR scans, saves, club clicks, and purchase clicks, across every guest who tasted. You see the pattern; you never see an individual guest’s private notes. That is a deliberate line, not a limitation we plan to remove.
Your inventory is a library, not a per-menu list. Type a wine in once, or import your existing list from a spreadsheet, and it is available to every flight you build after that. On Pro you can photograph the label and let AI fill in producer, varietal, vintage, and ABV for you to correct.
A guest points their phone camera at the QR code on the tent card. The menu opens in the browser — no app, no download, no account to start.
They slide each wine from 1 to 10 as you pour it, in half-point steps, on your branded menu with your banner at the top.
They add whatever they want to remember — “the one with the eucalyptus”, “buy for Dad”, “too hot on the finish”.
They save the flight to a free journal with an email link. The saved copy is a snapshot: your branding, your club button, and your purchase links, frozen exactly as they were the day they visited.
Weeks later they open the journal on the web or the iPhone app, find the wine they liked, and tap straight through to buy it or join the club — from a page that still has your name on it.
Most wineries are not choosing between two apps. They are choosing between paper, the website they already pay for, the booking tool they already use, and a PDF behind a QR code.
| Capability | Printed sheet | Your website | Booking platform | PDF via QR | TasteFlights |
|---|---|---|---|---|---|
| Guest scores each wine as they taste it | By hand | No | No | No | Yes |
| Guest still has their notes a month later | If they kept it | No | No | No | Yes |
| Change the lineup between seatings | Reprint | Web edit | No | Re-export | Yes |
| Nothing for the guest to install | Yes | Yes | No | Yes | Yes |
| Readable one-handed at the bar | Yes | Varies | Varies | Pinch to zoom | Yes |
| Club button in the guest’s hand after the visit | No | No | No | No | Yes |
| Shows which wines rated highest across guests | No | No | No | No | Yes |
| Takes reservations and payments | No | Sometimes | Yes | No | No |
| Cost to correct a vintage | A print run | A web edit | n/a | Re-export | Seconds |
TasteFlights does not take reservations or process payments, and it is not trying to. It sits alongside whatever you already use for those and owns the ninety minutes the guest is actually at the bar.
No. The QR code opens a web page in whatever browser is already on their phone. Nothing to install, and no account needed to start rating.
An account is only required to save a flight to the journal, and that is a free email sign-in with no password. There is an iPhone app for guests who want their journal on their home screen, but it is entirely optional and it is not where the tasting happens.
No. Wines live in an inventory you build once and draw from for every flight. Changing a vintage means editing one record, not rebuilding a menu.
To get started you can import an existing list from a spreadsheet — CSV import is on every plan, including free, and uses no AI quota. On Pro you can also photograph a label and have the producer, varietal, vintage, and ABV filled in for you, or upload a printed tasting sheet as a PDF and pull every wine off it in one pass. Everything AI extracts is editable before it saves.
Yes, and this is the common case. Each flight is its own menu with its own QR code, its own banner, and its own styling — a standard lineup, a reserve flight, a club pickup, a private group at two o’clock.
The free plan covers two menus and twenty-five wines, which is enough for a standard flight and a reserve flight. Pro removes both limits.
On Pro, yes. You can invite up to five Flight Builders who get their own sign-in and can build and edit menus, without access to billing or account settings.
On the free plan the account is a single admin login.
No, and this is deliberate. You see aggregate numbers — average score per wine, how many people scanned, saved, and tapped through to your club or purchase links. You never see an individual guest’s notes or their identity alongside a rating.
That line is what makes guests comfortable writing something honest, which is what makes the averages worth reading. We are not planning to move it.
Partly, and it is worth being straight about it. The menu is a web page, so the first load needs a working connection — if a guest has no signal and no guest wifi, the QR code will not open.
After that first load things are more forgiving: the page caches, and once a guest has saved a flight, the iPhone app keeps their journal and images readable offline and syncs rating changes when they reconnect. If your cell coverage is genuinely dead at the bar, guest wifi is the fix, and it is worth having regardless.
Nothing. A saved flight is a snapshot taken the moment the guest saved it — the wines, your banner, your club button, and your purchase links as they were that day.
That means a guest who visited during the 2021 release still sees the 2021 release in their journal, not whatever is currently on the bar. Their memory of the visit stays accurate.
The free plan is free permanently, with no card: two menus, twenty-five wines, manual and spreadsheet entry, your own banner, the full style picker, and full analytics.
Pro is $19.99 a month with a 14-day trial and unlocks AI label scanning, AI document extraction, AI banner generation, unlimited menus and wines, opt-in follow-up emails, and up to five Flight Builder seats. If a trial lapses, the account drops to free — your menus stay live and your QR codes keep working.
Build your first tasting menu in an afternoon, print one tent card, and see what your guests actually think of the lineup.
Free plan, no card required · Pro $19.99/mo with a 14-day trial
