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Privacy policy

Last updated: May 31, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • Application refers to the TasteFlights progressive web application and related software provided by the Company, accessible through a web browser and installable on supported devices.
  • Business, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
  • CCPA and/or CPRA refers to the California Consumer Privacy Act (the "CCPA") as amended by the California Privacy Rights Act of 2020 (the "CPRA").
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to the operator of TasteFlights. TasteFlights is operated by an individual proprietor doing business as TasteFlights ("Company," "We," "Us," or "Our").
  • Consumer, for the purpose of the CCPA/CPRA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: California, United States
  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
  • Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
  • Personal Data (or "Personal Information") is any information that relates to an identified or identifiable individual. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You. We use "Personal Data" and "Personal Information" interchangeably unless a law uses a specific term.
  • Service refers to the Application, the Website, and related services operated by TasteFlights, including business accounts (tasting menu builder, inventory, analytics), customer journal accounts, and public tasting menus accessed via QR code without an account.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to TasteFlights, accessible from tasteflights.com.
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and using your personal data

Types of data collected

Personal data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

Business accounts

Business accounts are paid subscriptions for wineries, breweries, distilleries, and tasting rooms, plus up to five invited flight builders per business. We may collect:

  • Email address and password (password stored as a hash via our authentication provider)
  • Business name and optional business address and phone number
  • Subscription and billing metadata (payment card details are processed by Stripe, not stored by Us)
  • Inventory and menu content You upload (beverage details, descriptions, flavor and aroma tags, label and banner images)
  • Images You upload for AI-assisted label scanning
  • Email addresses of flight builders You invite to Your team

Customer accounts

Customer accounts are free journal accounts. We may collect:

  • Email address
  • Optional display name
  • Saved tasting snapshots, ratings (on a 1–10 scale), and notes You create when saving a menu

Individual customer ratings and notes are visible only to that customer. Business subscribers receive aggregate analytics (for example, scan counts and rating statistics), not individual customer notes.

Public menu visitors

We do not require an account to view or rate beverages on a public tasting menu during a session. Saving tastings to a journal requires a customer account.

We do not require separate legal first and last names for account registration.

Usage data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

First-party analytics events

We store certain usage events in Our database to provide business analytics, such as QR code scans, club-button clicks, purchase-link clicks, and menu saves. These events are tied to menus and businesses, not to individual customer tasting notes.

Images and files you upload

Business users may upload label photos, beverage images, and banner images through the Service. When You use AI label scanning, the image You upload is sent to Our AI service provider to suggest beverage fields (name, producer, style, vintage, ABV, region). You review and edit all suggested fields before saving. Uploaded images are stored in private cloud storage and served via signed URLs.

You control whether to upload images through Your browser or device file picker. You can stop uploading at any time by not selecting files.

Tracking technologies and cookies

We use Cookies and similar technologies necessary to operate the Service. We do not use third-party advertising cookies or third-party web analytics cookies.

Tracking technologies We use may include beacons, tags, and scripts to collect information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or browser cookies. Essential session cookies required for authentication, session management, and security (for example, Supabase Auth session cookies). Without these Cookies, signed-in features cannot be provided.
  • Functionality storage. The Service may use browser local storage for features such as preserving in-progress tasting ratings before You sign in to save a menu, and for progressive web app (PWA) shell caching when installed.

We do not currently operate a separate cookie consent banner because We do not use non-essential advertising or third-party analytics cookies. If We add non-essential cookies in the future, We will update this policy and, where required by law, obtain consent before use.

Use of your personal data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including tasting menus, QR codes, customer journal, inventory tools, AI label scanning, and business analytics.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the subscription contract for the services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email regarding updates or informative communications related to the functionalities or contracted services, including security updates, when necessary or reasonable for their implementation. We send transactional email (verification, magic links, password reset, team invites) and do not send promotional marketing email unless You opt in.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, and to evaluate and improve our Service, products, services, and your experience.

We may share Your Personal Data in the following situations:

  • With Service Providers: We may share Your Personal Data with Service Providers to monitor and analyze the use of our Service, for payment processing, email delivery, hosting, authentication, storage, and AI label extraction.
  • For business transfers: We may share or transfer Your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Your direction: When a business publishes a public menu or configures external links (for example, club or purchase URLs).
  • For legal reasons: When required by law or to protect rights, safety, and security.
  • With Your consent: We may disclose Your Personal Data for any other purpose with Your consent.

We do not sell Personal Information. We do not share Personal Information with affiliates or business partners for their independent marketing purposes.

Retention of your personal data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Where possible, We apply shorter retention periods and/or reduce identifiability by deleting, aggregating, or anonymizing data. Unless otherwise stated, the retention periods below are maximum periods ("up to") and We may delete or anonymize data sooner when it is no longer needed for the relevant purpose.

  • Account information: retained for the duration of Your account relationship plus up to 24 months after account closure to handle any post-termination issues or resolve disputes.
  • Customer support correspondence: up to 24 months from the date of last contact.
  • Usage data and server logs: up to 24 months from the date of collection for security monitoring and troubleshooting.
  • First-party analytics events: retained while the related business account is active and as needed for historical business analytics.
  • Saved customer tastings: retained while the customer account is active; deleted or anonymized upon account deletion request, subject to legal exceptions.
  • Financial and transaction data: payment card details are not stored on Our servers; they are processed by Stripe. We retain transaction records (invoice details, purchase history, amounts) for up to 10 years from the date of transaction to comply with tax laws and financial regulations.

We may retain Personal Data beyond the periods stated above when required by legal obligation, to establish or defend legal claims, at Your explicit request, or due to technical limitations in backup systems scheduled for routine deletion.

When retention periods expire, We securely delete or anonymize Personal Data. Residual copies may remain in encrypted backups for a limited period consistent with our backup retention schedule.

Transfer and deletion of your personal data

Transfer of your personal data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Where required by applicable law, We will ensure that international transfers of Your Personal Data are subject to appropriate safeguards. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete your personal data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

You may contact Us to request access to, correct, or delete any Personal Data that You have provided to Us by emailing hello@tasteflights.com.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure and security of your personal data

Disclosure of your personal data

Business transactions. If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement. Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements. The Company may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of the Company, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of Users of the Service or the public, or protect against legal liability.

Security of your personal data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data — including encryption in transit (HTTPS), access controls, row-level security on database records, and signed URLs for uploaded images — We cannot guarantee its absolute security.

Detailed information on the processing of your personal data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Payments

We provide paid subscriptions within the Service. We use third-party services for payment processing. We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy.

Stripe — payment processing and subscription billing. Their Privacy Policy can be viewed at stripe.com/privacy.

Other service providers

  • Supabase — database hosting, authentication, and private file storage.
  • Anthropic — AI-assisted extraction of beverage fields from label images You upload.
  • Vercel — web application hosting.
  • Resend — transactional email delivery (for example, flight-builder invites).

CCPA/CPRA privacy notice (California privacy rights)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of personal information collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which We may collect or may have been collected from California residents within the last twelve (12) months.

  • Category A: Identifiers. Examples: email address, account name, IP address. Collected: Yes.
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Examples: business name, display name, telephone number, billing address. Collected: Yes (as provided).
  • Category C: Protected classification characteristics under California or federal law. Collected: No.
  • Category D: Commercial information. Examples: subscription and purchase history. Collected: Yes.
  • Category E: Biometric information. Collected: No.
  • Category F: Internet or other similar network activity. Examples: interaction with the Service and first-party analytics events. Collected: Yes.
  • Category G: Geolocation data. Collected: No.
  • Category H: Sensory data. Collected: No.
  • Category I: Professional or employment-related information. Collected: No.
  • Category J: Non-public education information. Collected: No.
  • Category K: Inferences drawn from other personal information. Collected: No.
  • Category L: Sensitive personal information. Collected: No.

Sources of personal information

  • Directly from You. For example, from the forms You complete on our Service, preferences You express or provide through our Service, or from Your purchases on our Service.
  • Indirectly from You. For example, from observing Your activity on our Service.
  • Automatically from You. For example, through cookies We or our Service Providers set on Your Device as You navigate through our Service.
  • From Service Providers. For example, third-party vendors for payment processing, or other third-party vendors that We use to provide the Service to You.

Use and disclosure of personal information

We may use or disclose personal information We collect for "business purposes" or "commercial purposes" (as defined under the CCPA/CPRA), including to operate our Service, provide support, process payments, respond to law enforcement requests, detect security incidents, and for internal administrative and auditing purposes.

We may use or disclose the following categories for business or commercial purposes: Category A (Identifiers), Category B (Customer Records), Category D (Commercial information), and Category F (Internet or network activity). When We disclose Personal Information for a business purpose, We enter a contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except performing the contract.

Sale and sharing of personal information

We do not sell Personal Information. We do not share Personal Information for cross-context behavioral advertising as defined by the CPRA. We have not sold or shared Personal Information for such purposes in the preceding 12 months.

Your rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information, including the right to notice, know/access, delete, correct, opt out of sale/sharing (not applicable because We do not sell or share as defined above), limit use of sensitive personal information (not applicable because We do not collect sensitive personal information as defined by CPRA), and the right not to be discriminated against for exercising these rights.

Exercising your CCPA/CPRA data protection rights

To exercise any of Your rights under the CCPA/CPRA, if You are a California resident, You can contact Us by email at hello@tasteflights.com.

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information. Your request must provide sufficient information to verify Your identity and describe Your request with sufficient detail. We will respond within the time required by law (generally 45 days, with one extension where permitted).

Sale of personal information of minors under 16 years of age

We do not knowingly collect personal information from minors under the age of 16 through our Service. We do not sell the Personal Information of Consumers We actually know are less than 16 years of age. If You have reason to believe that a child under the age of 16 has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.

Other privacy rights and policies

"Do Not Track" policy as required by CalOPPA

Our Service does not respond to Do Not Track signals.

However, some third-party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked.

Your California privacy rights (California's Shine the Light law)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with Us can request information once a year about sharing their Personal Data with third parties for the third parties' direct marketing purposes. If You are a California resident, You can contact Us using the contact information provided below.

California privacy rights for minor users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted. To request removal of such data, contact Us using the contact information provided below and include the email address associated with Your Account. Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

Contact us

If you have any questions about this Privacy Policy, You can contact us:

See also Terms of service.